A division of

The Strategic Alliances Continuous Information program research examines consultants' views on marketplaces, technologies, vendors and partnerships. Over 500 interviews are held over the course of a year, with consultants within a series of medium-large enterprises on a pan-European basis, and results are reported by country, firm, market area and so on.

Different styles of interviews are held at different times within the program, so clients have the opportunity to adjust the questions asked in response to information received.

When used as part of a consultant engagement program, the Strategic Alliance Research can be used for guidance as to what are the best messages to use in promotional campaigns, and can also then measure the effectiveness of that campaign.

Website: www.pmpresearch.com